Know It Or Grow It
Founded by Zooey Deschanel and Jacob Pechenik,
The Farm Project empowers initiatives that reconnect people with food.
The Farm Project empowers initiatives that reconnect people with food.
THE FARM PROJECT RECONNECTS PEOPLE WITH THEIR FOOD

The Farm Project was founded by Zooey Deschanel and Jacob Pechenik with the mission to reconnect with people with their food. We want to make it easy for everyone to grow food themselves and connect directly with farmers in their communities. We aim to empower people to ask the right questions – because when we ask the right questions, we can make informed choices and vote with our dollars for a better food system.